Portfolio
Campaign Concept:
Hair Transformation x Brand Integration
Scope
Capture a full hair transformation using extensions, documenting the process from start to finish. This includes before-and-after visuals, step-by-step installation clips, and a final reveal styled for maximum impact. Content is shot in both short-form (Reels/TikTok) and longer-form formats, with the brand seamlessly integrated throughout the process; from product use to final styling.
What We Did
Worked with both brands to follow the creative brief, capture and edit brand deliverables for a GBB hair and LaLaLindzie brand collab
Results
This style of content is highly engaging and shareable, tapping into transformation-based storytelling that consistently performs well across social platforms. It drives:
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High watch time and retention
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Increased engagement (comments, shares, saves)
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Strong brand recall through visual results
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Positioning the brand as a go-to for quality and transformation
Ultimately, the campaign turns a service into a visual experience, converting viewers into potential clients and customers.
Campaign Feature:
Crave Donuts
Scope
Crave Donuts wanted to create fun, playful, and highly shareable social content that matched their brand personality. The focus was on capturing the identity of the brand in a way that felt energetic, visually exciting, and native to short-form platforms like TikTok and Reels.
What We Did
We leaned into bold visuals, quick cuts, and lighthearted concepts that made the content feel entertaining first, while still highlighting the product. The goal was to create something people would want to watch, share, and come back to, not just a traditional product/store showcase.
Results
The content resonated immediately, with one of the videos reaching 10.3 million views organically.
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Massive reach and visibility
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High engagement and shareability
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Strong brand awareness through viral content